Now it is socially acceptable, it’s a category of its own. So many people have said to me that they used to do secret colouring in when their kids were in bed. For many people a blank sheet is very daunting – with a colouring book you just need to bring the colour. “I think it is really relaxing, to do something analogue, to unplug,” Basford said in April. Brits “appear to have adopted colouring as a form of relaxation,” according to Amazon. Three more colouring books are included in Amazon’s top 20 book titles of the year so far - The Art Therapy Colouring Book, The Mindfulness Colouring Book and Secret Garden. There are currently four adult colouring titles in .uk’s top 10, with the online retailer revealing on Tuesday that Millie Marotta’s Animal Kingdom is its second bestselling title of the year to date, behind cookbook Deliciously Ella.
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